What makes faculty teach online? What motivates instructors to step outside their comfort zone and try a differnt course delivey? Are there factors that would inhibit or de-motivate faculty from instucting online? Qualitative research at a medium sized Eastern U.S. university in the Spring of 2006 revealed that certain common motivators exist to promote as well as inhibit faculty desire to teach online.
According to Hiltz, Kim, and Shea in their 2007 paper to the 40th Hawaii International Conference on System Sciences, five common motivators surfaced to explain why faculty would want to teach online. Most notable of these factors was the inherent flexibility of online instruction. Other factors, in order of decreasing importance, were better personal interaction through medium to improve pedagogy; challenge to develop creative skills along with professional development; ability to reach a more diverse student audience; and better course development.
De-motivators (Hiltz et al., term, not mine, but I like the contrast and it's simple) that could inhibit faculty from teaching online included, foremost, the perception of doing more work with inadequate compensation; medium problems; lack of institutional support and/or adequate policies for online teaching; the inability to make online teaching fit all students; ineffective or poor evaluation; and lack of recognition.
Clearly, emotional factors exist to support a faculty member's decision to teach or not teach online, or to continue online teaching. Flexibility, especially when the instructor is accomodating some of the same external demands as the students, is as powerful a motivator as the perception of doing more work for less compensation is de-motivator.
Interestingly enough, very few faculty considered technical skill to be a factor. Conversely, when technology was mentioned it was under the construct of being a challenge to learn new skills, or as a complaint that sufficient technical support didn't exist. In other words, faculty isn't worried about technical skill--they either have it or will develop it.
A future quantitative study is planned, but I'm not so sure that study will illuminate the data any more than just adding a 'measurable' number. This study's findings, in my opinion, are sufficient enough to generate effective thought on online teaching motivation and de-motivation.
Here's a link to a site that hosts the conference's proceeding. You can purchase the document or check your library. http://ieeexplore.ieee.org/xpl/RecentCon.jsp?punumber=4076361
Driving behavioural change across the people profession
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